GE IC758COWB12PC128

任何网站，一是信息层，其二是渠道层，其三是服务层。国内多数电子网站尚在信息层面上竞争，这并非是因为其不想构建稳定的顾客渠道，提供实质性的服务，而是因为他们多数没有产业实践的基础，难于从消费者或企业实际出发，构建出新颖的网上业务模式来。或者说，他们对产品、对顾客、对实际的商业模式缺乏深刻的认识，是这些网站缺乏生机的主要原因。

GE网站无论在信息发布、渠道建设、还是服务模式上都堪称一流。首先，该网站并不是简单地定位在“B2B”、“B2C”、“B2G”等外部形式上，而是定位在客户群上。所以，该网站是按“个人”、“家庭”、“小企业”、“公司”、“产业解决方案”、“GE业务”及“全球服务”等纲目设计的。

基于这种理念，GE网站以信息“捕获”客户，以服务拓展渠道。从作业的形态上，则包含了“B2C”，“B2B”，“B2G”和“ASP”等模式。（B2C——照明、家电、粘接与密封剂、家电安全、个人理财、GE信用卡、房屋租赁、信贷等；）

B2B——通用网络服务、小企业服务、购置/租赁设备、添置新IT设备、减低车辆费用开支、开拓业务、员工福利、自动化、通信、交通、GE投资、商用设备等；

ASP——全球信息交换服务、企业采购解决方案、GE网站解决方案、EDI解决方案等。

其次，从所谓门户形态上，也很难说GE网站属于哪一种。作为企业网站，在产品营销方面，它做得非常专业，也非常排他，如其家用电器和电光源产品栏目板块，在营销创意和虚拟效果展示上堪称所有B2C网站中之典范。

Any website has an information layer, a channel layer, and a service layer. Most electronic websites in China still compete on the information level, not because they do not want to build stable customer channels and provide substantive services, but because most of them do not have the foundation of industrial practice, making it difficult to construct novel online business models from the actual situation of consumers or enterprises. Or rather, their lack of deep understanding of products, customers, and actual business models is the main reason for the lack of vitality of these websites.

The GE website is considered first-class in terms of information dissemination, channel construction, and service model. Firstly, the website is not simply positioned in external forms such as "B2B", "B2C", "B2G", but rather in the customer base. Therefore, the website is designed according to the principles of "individual", "family", "small business", "company", "industrial solutions", "GE business", and "global services".

Based on this concept, the GE website "captures" customers with information and expands channels with services. From the perspective of homework form, it includes modes such as "B2C", "B2B", "B2G", and "ASP". (B2C - Lighting, Home Appliances, Bonding and Sealants, Home Appliance Safety, Personal Finance, GE Credit Card, Home Rental, Credit, etc.)

B2B - general network services, small business services, purchase/lease equipment, add new IT equipment, reduce vehicle expenses, expand business, employee benefits, automation, communication, transportation, GE investment, commercial equipment, etc;

ASP - Global Information Exchange Services, Enterprise Procurement Solutions, GE Website Solutions, EDI Solutions, etc.

Secondly, from the so-called portal form, it is difficult to say which type of GE website belongs to. As a corporate website, it is very professional and exclusive in product marketing, such as the section on household appliances and electric light products. It can be regarded as a model among all B2C websites in terms of marketing creativity and virtual effects display.